This quote from the founders of Libra should be intriguing to loyalty operators:

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"The Libra Blockchain will be open to everyone: any consumer, developer, or business can use the Libra network, build products on top of it, and add value through their services."

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Assuming the new Association can get away from Facebooks current image issues and become independent, it is worth keeping an eye on.  

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Read about this in Wisemarketer